How To Write a Business Plan -- By R. T. Williams

I bought this book by R. T. Williams titled, "How to write a business plan."

The book is just 5 pages, so it's not easy summarizing without plagiarizing.

Here's my trial at summarizing it:

image: lerablog.org

1. Cover Page
2. Executive Summary
3. Table of Contents
4. Situation Analysis
• Market Summary
• Market Description and Attributes -- Geographic, Demographic, Psychographics & Behavioural
• Market Needs
• Market Trends
• Market Growth
• SWOT Analysis
• Strength 
• Weakness
• Opportunities
• Threats
• Competition
• Product or Service Offering
• Critical Issues and Keys to Success
• Historical Review
• Macro-environment -- Demographic, Economic, Technological, Political, Legal, Social and Cultural environmental factors that may impact your business
• Channels of Distribution
5. Operations
• Product or Service Manufacture
• Facilities
• Location
• Maintenance
• Inventory
• Distribution
• Customer Service
6. Marketing Strategy
• Mission Statement
• Vision Statement
• Marketing Objectives
• Financial/Sales Objectives
• Target Markets
• Positioning Statement
• Marketing Mix describing Products/Services, Price, Promotion, Distribution and Marketing Research.
7. Financials
• Break-even Analysis
• Sales Forecast
• Expense Forecast
• Net Profitability
8. Implementation and Control
• Implementation Plan
• Organization Plan
9. Exit Strategy (Sell or leave for your children)
10. Appendices and Supporting Information

I hope this helps you give sense and flesh to your business idea. You can buy the full book for less than $1 on Amazon.